Videogames Revived the Social Media Star – Spence

At the LHBN conference held March 5-8, Mike Spence delivered a presentation on Let’s Plays and the Actor-Network-Theory (ANT) methodolgy entitled “Videogames Revived the Social Media Star.” In his presentation, Spence argues that “using successful social media personalities on video sharing websites introduces a high level of performativity into video games design, leading to videogame developers responding with interactive experiences capable of generating entertaining, emergent narrative.” Spence uses the ANT methodology to analyze how video games have responded to and been influenced by the social media phenomenons of Let’s Plays and Let’s Play stars such as PewDiePie.

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